Badger State Brewing Company LLC Brewery Sales Territory Manager - Milwaukee Market / Southern Wisconsin Oconomowoc, WI · Remote · Full time

Grow the Badger State brand in Southern Wisconsin


This individual will be the person tasked with growing and supporting the entire Badger State brand family throughout the Southeastern corridor of WI.

*Please note that applications are reviewed on a rolling basis. An immediate response does not mean we have not received or rejected your application! Our team does its best to review and reach out in a timely manner. No response may indicate requirements have not been met via resume' supplied.

Job Overview

  • Visit accounts and create relationships with local accounts in assigned territory. On-premise and off-premise sales visits required.
  • Work with retailers to place and sell Stateside Hard Seltzer, a sub-brand within the BSB portfolio of beverages.
  • Actively develop and manage distributor personnel including Sales Managers, Operations Management and Sales Reps; effectively train Badger State & Distributor reps to sell Badger State Beer.
  • Work with the key customers in trade developing and building brand presence and sales in assigned channels and geography by meeting with each distributor to set targets for distribution (on- and off-premise), volume objectives, financial commitments, and merchandising targets.
  • Lead the Key Account Management program by establishing with each distributor specific accounts to gain or expand points of distribution with accounts that are identified as appropriate for the brand.
  • Perform all necessary administrative duties relevant to the position (i.e., tracking reports, promotional recaps, expense reports, etc.); reconcile distributor marketing funds monthly with appropriate personnel.
  • Work with, train, and motivate distributors on company brands.
  • Participate in necessary trade events (industry, retail, and/or consumer) such as wholesaler conferences, trade shows, events, etc.
  • Monitor assigned budgets to ensure that spending stays within budget and on strategy.
  • Comply with all Badger State policies and procedures, ensuring that all activities are conducted within local, state, and federal laws.


Essential Responsibilities and Duties

  • Building and maintaining relationships with distributors and retail partners.
  • Selling new and existing brands in both on-premise and off-premise accounts.
  • Calling in orders to distributors and following up to make sure beer is delivered.
  • Increase shelf space and position in off-premise accounts.
  • Assist in maintaining freshness standards for packaged products.



  • Positivity and willingness to be a team player is a must. Will work alongside numerous different internal departments.
  • Well-rounded knowledge of beer styles. Enthusiasm and a self-starter nature is essential.
  • Minimum of 3 years of related experience in the beverage industry.
  • High level of organization.
  • Strong verbal and communication skills.
  • Strong willingness to learn on the job and perform in stressful situations.
  • Must be able to work special events which include nights, weekends, and holidays.
  • Valid WI driver’s license.
  • Proficiency in Microsoft Office.


Physical Demands

  • Potential for extensive road hours and overnight travel as well and night and weekend work activity.
  • Must be able to lift and move products up to 165 lbs.



Pay: Base Salary w/ commission, mileage reimbursement, and expense reimbursement.


  • 401(k)
  • Paid time off


  • Monday to Friday

Supplemental pay types:

  • Bonus commission pay