Badger State Brewing Company
Creative Director | Brand Strategy & Marketing
Green Bay, WI
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Remote
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Full time
As a Creative Director of Brand Strategy, you will lead the creative vision and brand positioning. You will guide teams to build strong, memorable campaigns and shape how the world sees our brand. This role requires 10+ years of experience, strong leadership skills, and a proven track record in brand development.
About Badger State Brewing Company
Description
Get to Know Us
Badger State Brewing was built in Wisconsin with a simple belief: when you take pride in where you’re from, the work feels better. Founded in 2013 by Green Bay residents Andrew Fabry and Sam Yanda, what started as a local brewery has grown into a craft beverage company rooted in community, creativity, and doing things the right way.
We believe great beer (and great workplaces) come from people who care deeply about their craft, their teammates, and the communities they serve. That means showing up curious, pushing for better ideas, and respecting different perspectives— an experience that makes us stronger.
We’re not interested in standing still. Whether we’re innovating in the brewhouse, launching new beverages like cider and seltzer, or finding smarter, more sustainable ways to operate, we’re always building toward what’s next—without losing sight of where we came from.
We’re here to invest in our people and in our surroundings. If you take pride in your work, value teamwork over ego, and want to help shape a brand that represents Wisconsin with purpose and authenticity, you’ll feel at home here.
Get to Know The Role
Key Responsibilities:
- Manage budgets and project timelines.
- Lead the global brand vision and strategy.
- Watch market trends to keep the brand fresh.
- Pitch big ideas to company leaders and partners.
- Build clear brand guidelines and voice standards.
- Direct creative teams across design, copy, and video.
- Work with marketing team and coordinate with other businesses to expand the brewery's reach and increase sales.
- Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
- Monitor market trends, analyzing sales data, and identifying opportunities for growth.
Qualifications
- 10+ years in brand strategy or creative agencies
- 5+ years managing large creative teams.
- Expert in storytelling, design thinking, and campaigns.
- Bold, strategic, and collaborative.
Compensation & Benefits
Competitive Pay: Base salary commensurate with experience, plus incentive-based bonus potential.
Retirement: 401k with Safe Harbor matching contributions.
Paid Time Off: Up to 21 days PTO with tenure, paid sick leave, and 14 paid holidays annually.
Paid Leave: Enhanced paid parental leave.
Flexible Schedule: Flex days for salaried employees covering weekend events.
Staff Discounts: 25% off beer and 40% off merchandise—we want you to rep the brand with pride and keep your fridge stocked.
Travel & Perks: Mileage and expense reimbursement, beer destination trips, and milestone-based sabbaticals.
Shift Beverages: A good day’s work deserves a good beer (or beverage).
*Please note that applications are reviewed on a rolling basis. An immediate response does not mean we have not received or rejected your application! Our team does its best to review and reach out in a timely manner. No response may indicate requirements have not been met via resume' supplied.