ATTN Agency Senior Email & SMS Message Marketing Strategist Remote · Full time

Apply for Senior Email & SMS Message Marketing Strategist

ATTN (Attention) Agency is a creative-led performance and growth direct response marketing agency. We work with emerging and leading digitally-native, direct-to-consumer brands. ATTN Agency is seeking new team members who exemplify our core values - collaborative, passionate, innovative, confident, and committed. If you believe these describe you we are excited to meet you.

🚀About ATTN Agency

ATTN Agency (pronounced Attention Agency) is a boutique, performance-driven digital marketing agency trusted by e-commerce and DTC brands looking to scale profitably. We specialize in full-funnel growth across Google, Meta, and emerging platforms — with a laser focus on ROAS, new customer acquisition, and incremental revenue.

We don’t just manage emails. We build scalable systems for sustainable growth — and we’re selective about who we work with and who we hire. If you’re obsessed with performance, welcome home.

The Role: Senior Lifecycle & Retention Marketing Strategist

We’re seeking an experienced lifecycle marketer to take ownership of a portfolio of 5–7 high-growth eCommerce clients. This is a strategic, hands-on role focused on retention, customer journey optimization, and data-driven performance improvements.

You’ll lead lifecycle strategy across email, SMS, and direct mail—building and managing full-funnel retention roadmaps. You’re expected to bring proactive recommendations, run A/B tests, and guide execution—not just follow instructions. You’ll work closely with account managers, creative teams, and junior lifecycle coordinators to bring campaigns to life and drive measurable results.

What You’ll Be Doing (Responsibilities)

What You’ll Be Doing

📩 Strategy & Campaign Planning (50%)

• Own the lifecycle roadmap (email, SMS, direct mail, loyalty) for 5–7 high-growth eCommerce brands
• Develop 30-day-out calendars that align with product launches, promotions, and paid-media pushes
• Write clear, on-brand copy briefs and flow outlines—tailoring voice, tone, and storytelling to each brand’s unique identity
• Build segmentation frameworks and customer journeys that maximize engagement and lifetime value
• Use AI tools and advanced analytics to surface new opportunities and streamline workflows

📊 Optimization & Channel Innovation (30%)

• Analyze deliverability, engagement, CVR, RPR, and cohort LTV; refine benchmarks and spot trends
• Design and run A/B and multivariate tests (creative, cadence, offers, segments) and translate results into actionable next steps
• Pilot emerging retention channels—including loyalty tiers, push notifications, and in-app messaging—and share learnings with the team
• Document best practices and contribute to internal training sessions that upskill the broader retention group

🛠 Execution Oversight & Team Enablement (20%

• Delegate campaign and flow builds to Retention Coordinators; review, QA, and provide feedback
• Coordinate with design and copy teams to secure assets and keep ClickUp timelines on track
• Mentor junior team members, helping them grow their strategic and technical skills

🤝 Client Collaboration

• Join monthly or bi-weekly client calls (Account Managers lead) to present strategy, insights, and testing roadmaps
• Deliver concise, data-driven performance summaries that highlight wins, gaps, and next steps
• Partner with Account Managers to ensure retention plans dovetail seamlessly with broader growth initiatives

What We’re Looking For (Qualifications)

✔ 4+ years email-marketing experience, 2+ years SMS experience

✔ Hands-on Klaviyo mastery: campaigns, flows, segmentation, deliverability, reporting

✔ Proven success managing 5+ eCommerce accounts simultaneously

✔ Daily channel operations: calendar ownership, content planning, build/QA, A/B testing, measurement

✔ Loyalty & rewards program strategy and execution

✔ Working knowledge of HTML/CSS for email troubleshooting

✔ Advanced understanding of:

  – Full-funnel lifecycle (prospecting → retention → reactivation) & cohort LTV analysis

  – Email/SMS segmentation, tracking pixels, product catalogs, merge tags/dynamic insertion

  – Core metrics: OR, CTR, CVR, RPR, list growth, engagement rates

✔ Strong copywriting skills for campaign and flow briefs

✔ Confident communicator with experience summarizing performance insights for stakeholders

✔ Exceptional time-management and project-management discipline

Nice-to-Haves

➕ 1+ Year Direct-mail platform familiarity

➕ Prior agency experience

➕ Team-lead or people-management background

➕ Push notification and mobile-app messaging experience

➕ Shopify, GA4, Triple Whale, or Northbeam expertise

📈 Key Performance Indicators (KPIs)

• Strategically lead 5–7 enterprise or growth-stage client accounts
• Support and mentor Coordinators and junior team members managing 2–3 SMB accounts to ensure performance, growth, and strategic alignment
• Maintain 30+ day lead time for campaign and flow planning
• Keep client churn rate below 10%
• Drive noticeable YoY account growth across retention channels
• Maintain healthy attributed revenue across email, SMS, and direct mail based on client goals and benchmarks

Who Thrives Here

🔍 Curious – You want to understand the why, not just the what

✅ Reliable – You take ownership of timelines, tasks, and follow-through

📊 Performance-Minded – You care about results, not just output

📬 Detail-Oriented – You double-check every link, UTM, and subject line

🚀 Growth-Driven – You want to learn, contribute, and grow into full strategic ownership

💼 Client Snapshot

• 90%+ Shopify-based eCommerce clients
• 90% SMBs ($10M–$100M+ revenue), 10% enterprise ($100M–$1Billion+ revenue)
• Brands in wellness, fashion, food/bev, personal care, and more.
• Lists typically range from 50K–1M subscribers
• Product price ranges from $10 to $1,500
• Multi-channel campaigns with a performance-first mindset

Comp & Perks

💵 Competitive salary (based on experience & fit)

🎯 Performance-based bonuses

🌴 Flexible PTO

🏡 Remote-first culture

💬 Regular mentorship & growth planning

🤝 Tight-knit, collaborative team

We’re committed to growing talent from within. In this role, you’ll gain hands-on experience across client accounts and have the opportunity to grow into more strategic ownership over time.

Salary:

$80,000 - $90,000