ATTN Agency Director of Paid Search, E-Commerce Remote · Full time

Join ATTN Agency as a Director of Paid Search. Lead the growth of a rapidly expanding team of channel strategists.

Description

ATTN Agency is a leading digital marketing agency that specializes in creating and implementing innovative marketing strategies for clients across various industries. We are currently seeking a Director of Paid Search to join our team and take our clients' digital marketing efforts to the next level.


As a remote agency we look for the best and brightest minds, regardless of where they choose to live, and who align with our core values; innovative, passionate, collaborative, confident, and committed.


We are on the hunt for a Director of Paid Search, someone who will guide our team and our clients to the next level.


QUALIFICATIONS


  • Minimum 7 years experience creating and managing direct response advertising campaigns in Google Ads and Bing Ads is required. Experience managing marketplaces including Amazon, Walmart, and Target, and programmatic platforms including Basis and Criteo is preferred.
  • Experience managing multiple eCommerce clients with ad spend budgets over $100,000 per month required.
  • Deep understanding of all Google tools including Merchant Center, Google Analytics (UA and GA4, and GA360 and how to use them in the paid search ecosystem required.
  • Deep analytical skills, including advanced measurement, audience testing and segmentation, and incrementality testing.
  • Ability to communicate clearly about growth and performance marketing strategies.
  • Ability to organize strategy and processes for a growing team.
  • Experience mentoring junior search strategists and guiding senior search strategists.
  • Deep knowledge in eCommerce ecosystem tools, CRMs, applications, 
  • Expresses industry passion through depth of knowledge of marketing trends, tools, and information sources.
  • Ability to convey confidence when working with clients.
  • Agency experience required. Brand experience preferred.


RESPONSIBILITIES


  • This role will be a combination of team leadership and mentoring; execution tactical strategy across paid search, display, shopping, and video; and shaping client strategy.
  • Work with a team of junior and senior SEM strategists to develop full-funnel, direct response marketing strategies.
  • Assist SEM strategists in collaborating with team members across channels to drive results for eCommerce clients.
  • You will build, mentor and lead the paid search team in the agency with a goal of maintaining our focus on delivering best media strategy and performance.
  • Responsible for working with brand strategists and clients to define objectives and KPI’s, devising methods for accurately measuring performance against those KPI’s, and holding the search team accountable to agreed-upon KPI’s.
  • ATTN Agency has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance.
  • Mentor team members and create opportunities for team growth.
  • Be the channel expert and train the team on channel traits, strengths, and weaknesses, and how to use those to drive full-funnel performance.
  • Lead process improvement, including, but not limited to, testing opportunities, measurement studies, audience opportunities, audits, and QA/QC.
  • Assist in the creation of account audits and strategic plans, and the presentation of those plans directly to clients.
  • Perform research to determine best media tactics to achieve client objectives.
  • Develop effective performance and growth strategies through a combination of best practices and custom, novel tactics.
  • Collaborate with SEM strategists and internal and external creative teams to guide direct response asset creation.
  • Collaborate with brand managers and strategists to develop new tools in the interest of optimizing results and predicting client outcomes.
  • Work with creative and content teams to ensure optimal ad development and harmony between channel strategy, creative strategy, and graphic design.
  • Communicate directly with clients on performance, optimization and projects.
  • Be a primary point of contact for Google and Bing Ads agency reps and other relevant technology vendors.
  • Coordinate 3rd party training to continue the education and development of the SEM strategists.
  • Manage budgets, pacing, and reconciling of digital campaigns.
  • Act as the paid search expert for the agency, ensuring the agency is continuously testing new offerings and staying ahead of the curve on optimization and implementation practices


BENEFITS


  • Quarterly profit sharing paid against managed fees. OTE for this role is $140,000+
  • Matching 401k
  • Full health, dental, and vision coverage for employees, 50% coverage for dependents.
  • Health FSA & Dependent Care FSA
  • Work from anywhere - we don't care where you work as long as you bring the passion every day
  • Three weeks paid leave & 10+ paid holidays
  • Maternity & paternity leave
  • Internet subsidy
  • Company issued laptop and equipment


Salary

$115,000 - $125,000 per year