Atlas Coffee Club LLC Growth Marketer - Paid Search and New Channels AUSTIN, TX · Full time

As Growth Marketer, you’ll own strategy and execution for paid search and new channels.

Description

Who is Atlas Coffee? 


We’re a quickly growing direct-to-consumer startup focused on helping people explore the world, one incredible cup of coffee at a time. 


After water, coffee is the most important ($100bn+ market) beverage on the planet. But, the state of coffee products in 2022 is as stale as food & bev categories gets. It’s either burnt and bitter store-bought grounds or the same boring white cups at the local cafe. But, with over 50 producing countries, the world of coffee is full of so much more flavor & color than that. And, that’s the world Atlas helps people discover. The story we need your help telling.


If you’re interested in helping build the next category-defining food & bev brand, and having a lot of fun while you do it, we’d love to tell you how we’re interested in helping build your career. 


What’s the role? 


As Growth Marketer, you’ll own strategy and execution for paid search and new channels. 


  • Manage a 7-figure performance marketing budget with the goal of 5xing that through your ambitious, data-driven roadmap
  • Analyze and prioritize the most impactful tests across ad creative, bidding, audience segmentation, site experience, and new channel launches 
  • Build a system of processes and external leverage (agencies, freelancers, etc) to materialize your vision & roadmap at an impressive speed 


Yes, you’ll pull levers at times, but your success will be measured on how you automate that.


Who might you be? 


We bet on potential and relevant ambition (ex. you want to be a CMO or founder) over relevant experience. Slam dunk if you have all three, but relevant experience alone isn’t our cup of Joe. 


  • First and foremost, a systems thinker, with demonstrable experience of creative problem solving. Bankers, consultants, analysts - this is your opportunity to pivot
  • A performance marketer with 3+ years of experience helping scale a consumer product via paid search channels (Google Ads, Bing, Amazon, etc)  
  • A strong communicator - you can explain complex concepts to a 5 year old
  • Intellectually curious and honest - you have a history of learning deeply, quickly, and often, and genuinely looking for feedback loops to aid that process
  • A foodie who loves exploring the world - please, work remote somewhere cool


Think it’s a fit and wondering about benefits? 


Great salary, 401k, healthcare, flexible vacation, education stipends, work-from-home, extended work-remote - aka everything you should expect from a great employer. 



Salary

$80,000 - $110,000 per year