Ammunition Senior Strategist Atlanta, GA · Full time

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Ammunition is a growing independent agency network built for ambitious marketers operating in complex B2B2C markets. With integrated teams in North America (Atlanta) and Europe (London), Ammunition unifies strategy, creative, media, and technology into one accountable partner, aligned to a single outcome: measurable growth. Recognized by Adweek, Campaign, Inc., and the Financial Times as one of the fastest-growing independent agencies globally, Ammunition helps brands align brand, performance, and experience across layered buying journeys. Privately held and proudly independent, Ammunition is a member of Worldwide Partners, the American Association of Advertising Agencies (4A’s), and the Institute of Practitioners in Advertising (IPA).

RESPONSIBILITIES:

Strategic Planning & Development:

• Lead the development of innovative marketing strategies that align with client business goals and objectives.
• Conduct comprehensive market research to uncover consumer insights, market trends, and competitive dynamics.
• Collaborate with clients and internal teams to identify key challenges and opportunities, translating these into strategic recommendations.

Campaign Strategy & Execution:

• Develop detailed campaign briefs that clearly outline objectives, target audiences, messaging, and key performance indicators (KPIs).
• Work closely with creative, media, and analytics teams to ensure strategies are effectively implemented across all channels.
• Monitor campaign performance, making data-driven adjustments to optimize results and achieve client KPIs.

Consumer Insights & Research:

• Conduct qualitative and quantitative research to gain deep insights into consumer behavior, preferences, and motivations.
• Analyze data from various sources to inform strategic decisions and enhance campaign effectiveness.
• Stay up-to-date on industry trends and emerging technologies to ensure strategies remain relevant and competitive.

Client Relationship Management:

• Serve as a strategic partner to clients, providing insights, recommendations, and guidance on marketing initiatives.
• Present strategic plans and performance results to clients, clearly articulating the rationale behind recommendations.
• Build and maintain strong client relationships, ensuring satisfaction with the agency’s strategic services.

Brand Strategy & Positioning:

• Lead the development of brand positioning and messaging strategies that differentiate clients in the marketplace.
• Ensure consistency in brand messaging across all touchpoints, from digital channels to offline experiences.
• Provide strategic direction on content creation, ensuring it aligns with brand values and objectives.

Collaboration & Cross-Functional Leadership:

• Work closely with other departments, including creative, media, and technology teams, to ensure the integration and alignment of strategies.
• Facilitate collaboration between teams to develop cohesive and impactful campaigns that meet client objectives.
• Represent the strategy team in internal meetings, providing updates on strategic initiatives and performance.

Performance Analysis & Reporting:

• Establish metrics and KPIs to measure the effectiveness of strategies and campaigns.
• Analyze campaign performance data, providing insights and recommendations for continuous improvement.
• Report on the impact of strategic initiatives to senior leadership and key stakeholders.

Mentorship & Development:

• Provide mentorship and guidance to junior strategists and other team members, helping them develop their strategic thinking and skills.
• Foster a collaborative and innovative team environment, encouraging the exploration of new ideas and approaches to digital marketing.
• Contribute to the professional development of the strategy team through knowledge sharing and training initiatives.

QUALIFICATIONS:

• You have a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred.
• You have 5+ years of experience in strategic planning, digital marketing, or a related field.
• You are able to develop and execute successful digital marketing strategies.
• You understand digital marketing channels, including social media, content marketing, SEO, PPC, and email marketing.
• You have excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• You have exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• You have strong interpersonal skills, with the ability to build and maintain client relationships.
• You have a high level of business acumen, with a deep understanding of market dynamics and consumer behavior.