Ammunition Senior Media Planner and Buyer Atlanta, GA · Full time

Apply for Senior Media Planner and Buyer

Ammunition is a growing independent agency network built for ambitious marketers operating in complex B2B2C markets. With integrated teams in North America (Atlanta) and Europe (London), Ammunition unifies strategy, creative, media, and technology into one accountable partner, aligned to a single outcome: measurable growth. Recognized by Adweek, Campaign, Inc., and the Financial Times as one of the fastest-growing independent agencies globally, Ammunition helps brands align brand, performance, and experience across layered buying journeys. Privately held and proudly independent, Ammunition is a member of Worldwide Partners, the American Association of Advertising Agencies (4A’s), and the Institute of Practitioners in Advertising (IPA).

RESPONSIBILITIES:

• Media Strategy & Planning:
• Develop comprehensive media plans that align with client objectives, targeting the right audiences across digital channels including programmatic, social, search, display, and video.
• Conduct thorough audience research and leverage data to inform media strategies and ensure campaigns reach the intended targets effectively.
• Collaborate with creative, account, and analytics teams to ensure media plans are integrated and aligned with broader campaign goals.
• Media Buying & Negotiation:
• Execute media buys across various digital platforms, ensuring optimal placement and performance.
• Negotiate rates, placements, and partnerships with media vendors to secure the best value for clients.
• Manage relationships with media vendors, ensuring clear communication, timely delivery, and adherence to campaign requirements.
• Campaign Management & Optimization:
• Monitor and optimize campaigns in real-time, adjusting tactics as needed to improve performance and achieve client KPIs.
• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Provide regular performance reports to clients and internal teams, highlighting key metrics and recommending adjustments as needed.
• Budget Management:
• Manage media budgets effectively, ensuring efficient allocation of spend across channels to maximize ROI.
• Track and report on media expenditures, ensuring campaigns stay within budget while delivering optimal results.
• Assist in forecasting and financial planning related to media buys and campaign execution.
• Client Communication & Reporting:
• Serve as a key point of contact for clients regarding media planning and buying activities, providing strategic insights and updates on campaign performance.
• Prepare and present media plans, performance reports, and optimization recommendations to clients.
• Ensure client satisfaction by delivering high-quality media solutions that meet or exceed expectations.
• Team Collaboration & Leadership:
• Mentor and support junior media planners and buyers, providing guidance and sharing expertise to enhance team capabilities.
• Collaborate closely with cross-functional teams, including creative, analytics, and account management, to deliver cohesive and effective campaigns.
• Contribute to the ongoing development and refinement of media planning and buying processes within the agency.
• Innovation & Continuous Learning:
• Stay up-to-date with the latest digital media trends, technologies, and best practices.
• Experiment with new media channels, formats, and tools to keep campaigns fresh and innovative.
• Share insights and learnings with the broader team to foster a culture of continuous improvement and innovation.

QUALIFICATIONS:

• You have a Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• You have 5+ years of experience in digital media planning and buying.
• You’re highly analytical, able to interpret data and optimize campaigns accordingly.
• You have experience with media planning tools, DSPs, and analytics platforms.
• You’re an excellent negotiator and can expertly navigate and manage media vendor relationships.
• You have a proven ability to manage budgets and deliver campaigns on time and within budget.
• You’re a strong communicator, able to present complex information clearly and effectively.
• You enjoy working independently and as part of a team in a fast-paced, dynamic environment.
• You’re detail-oriented with strong organizational skills.