Ammunition Media Planner & Buyer Atlanta, GA · Full time

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WHO WE ARE:

Founded in 2017, Ammunition has quickly grown to become a nimble powerhouse of talent, consistently ranking among Atlanta’s top and fastest growing privately held companies, and the fastest growing advertising agency in 2023, by the Atlanta Business Chronicle.

Ammunition’s full suite of offerings, including brand and digital strategy, storytelling, campaign creative, media connections, personalized CRM, and more, means brands that work with us can have confidence that they’re on the forefront of the kind of thinking and digital capabilities that keep them on the leading-edge of an ever-changing marketplace.

WHAT WE’RE LOOKING FOR:

We are seeking an experienced Media Planner with 3-5 years of experience, ideally from an agency background with a strong focus on digital media. The ideal candidate will have a deep understanding of media planning and buying across various digital platforms, with a strategic mindset that aligns media strategies with client goals. You should be highly analytical, with the ability to leverage data to drive campaign success, and possess strong communication skills to collaborate effectively with clients and internal teams. Having international campaign management experience is a major plus. 

RESPONSIBILITIES:

• Media Planning:
• Develop media plans that align with client objectives and target the right audiences across digital channels including programmatic, social, search, display, and video.
• Conduct audience research and leverage data insights to inform media strategies.
• Work closely with creative, account, and analytics teams to ensure media plans are integrated and support overall campaign goals.
• Media Buying:
• Execute media buys across various digital platforms, ensuring placements are optimized for performance and within budget.
• Negotiate rates, placements, and terms with media vendors to secure the best value for clients.
• Maintain strong relationships with media vendors to ensure smooth campaign execution.
• Campaign Management:
• Monitor media campaigns in real-time, making adjustments as necessary to improve performance and meet client KPIs.
• Analyze campaign data and generate insights to optimize current and future media strategies.
• Provide regular updates on campaign performance, including detailed reports and recommendations.
• Budget Management:
• Manage and track media budgets across all assigned accounts, ensuring efficient allocation of spend to maximize ROI.
• Assist in financial planning and forecasting related to media buys and campaign execution.
• Ensure all media spend is accurately documented and reported.
• Client Communication:
• Collaborate with account management teams to present media plans, campaign performance, and optimization recommendations to clients.
• Address client inquiries and provide strategic media insights to support their business goals.
• Maintain clear and proactive communication with clients regarding campaign progress and any adjustments needed.
• Team Collaboration:
• Work closely with other media planners and buyers, sharing insights and best practices to improve team performance.
• Collaborate with creative, analytics, and account teams to deliver cohesive and effective campaigns.
• Participate in team meetings, providing input on media strategies and contributing to overall team success.
• Continuous Learning & Innovation:
• Stay updated on industry trends, emerging platforms, and best practices in digital media.
• Experiment with new media channels, formats, and technologies to enhance campaign performance.
• Share learnings and innovative ideas with the team to help drive agency growth.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• You have strong analytical skills with the ability to interpret data and optimize campaigns.
• You have experience with media planning tools, DSPs, and analytics platforms.
• You have strong negotiation skills and experience managing media vendor relationships.
• You have the ability to manage budgets effectively and deliver campaigns within budget and deadlines.
• You have excellent communication skills, with the ability to present information clearly and confidently.
• You are detail-oriented and highly organized, with the ability to manage multiple tasks simultaneously.
• You have the ability to work both independently and as part of a team in a fast-paced environment.
• International campaign management is a plus.