Alter Marketing Manager Remote · Full time

Alter Marketing Manager


Marketing Manager

About Alter

Located in West Hollywood's vibrant Design District, Alter is not just a fitness club but a transformative hub that unites physical prowess with mental and spiritual awakening. By limiting membership to prevent overcrowding, we've nurtured a tight-knit community that thrives on growth and innovation. Our 24/7 indoor gym, breathtaking outdoor rooftop gym with 360º views, and state-of-the-art group fitness studio provide the backdrop for a holistic approach that goes beyond traditional fitness. Coupled with personal training, physical therapy, educational seminars, nutrition counseling, body composition analysis, and a unique protein-forward cafe, Alter embodies a philosophy of transformation and coaching. With our stunning architecture and design reflecting our commitment to excellence, we're here to inspire change and help you become the best version of yourself. Join us and let Alter be the catalyst for your transformation.

Our Values

Alter is about growth and change for the better — in our hearts, minds, and bodies, and also in our conversations, relationships, and communities. We act with integrity: we do what we say we are going to do when we say we’re going to do it, and hold everyone to the highest standards. Whether it’s a defined six-pack or a defined start time, details matter. We are thoughtful about our choices, and we aim to delight. We are wildly curious, always seeking new ideas, technology, and perspectives. We believe everyone can be and feel fit, healthy, and sexy, in whatever ways matter to them, and we create an environment in which that can flourish. Humor is a key to a healthy, well-lived life, and we seek to make each other smile and laugh. We are in community with and for each other: coaching, sharing, and learning are our ways of life. We seek more: not only more health, success, wealth, strength, fitness, but also more knowledge, understanding, questions, answers, kindness, justice, and love.

Job Description

Alter is on the lookout for a talented Marketing Manager to join our forward-thinking team. This part-time (but probably close to full-time) role is perfect for an experienced and creative professional keen to make a significant impact in a thriving fitness startup.

As Alter's Marketing Manager, you'll take the reins of our marketing efforts, masterfully orchestrating campaigns across various platforms. You’ll use your writing and design skills to create, collaborate on, and launch campaigns, while using project- and people-management skills to create an efficient marketing calendar and ensure your projects get done on-time and on-budget. You’ll also utilize cutting-edge AI tools to help augment your abilities, streamline the business, brainstorm on ideas, and help keep things consistent.

This a hybrid remote/onsite role. You will often need focused, deep work time, and thus we will encourage you to work from home as need, while at the same time you will also need to be local to Alter to not only execute certain function of the job but also to understand the unique dynamics of the local fitness environment.

Marketing Manager Responsibilities

  • Craft and oversee diverse marketing campaigns, ensuring a consistent and compelling brand message
  • Strategically design and manage a marketing calendar, leveraging Asana to keep projects on track
  • Monitor, evaluate, and report on the success and areas for improvement of campaigns
  • Independently conceive and execute marketing campaigns, utilizing exceptional writing and design prowess
  • Collaborate with internal stakeholders to create innovative marketing strategies
  • Maintain the visual and tonal consistency of all marketing materials
  • Coordinate with and manage vendors including visual designers, photographers, videographers, and printers
  • Expertly utilize Adobe Creative Cloud and Google Workspace
  • Train and utilize AI tools to generate content and ideas while maintaining consistent brand voice and messaging. (Don’t worry, this is new to everyone, but it is the future. We can help you with this.)

Marketing Manager Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field
  • Track record of success in executing influential marketing campaigns
  • Minimum of 3 years’ experience in a comparable role
  • Robust skills in digital photography, videography, and editing
  • Advanced proficiency in Adobe Creative Cloud
  • Outstanding project management skills and a familiarity with Asana
  • Strong ability to create persuasive campaigns through superior writing and design abilities
  • Strong collaborative and communication skills across diverse departments
  • Demonstrated aptitude in managing multiple simultaneous projects, effectively prioritizing to meet deadlines
  • A good sense of humor

Hybrid Remote/Local

  • While we expect this role will spend some time working from home, our ideal candidate does need to be local to West Hollywood and close to Alter specifically in order to be able to meet in person, deploy campaigns, meet customers, run events, take photographs, etc.

Marketing Manager Extra Credit

  • Proven experience in managing engaging social media campaigns
  • Insight into fitness industry trends and customer preferences
  • Experience writing and refining prompts for common AI tools like ChatGPT, Bard, Stable Diffusion, etc.

Alter is committed to transforming lives, and we believe the right Marketing Manager will help us take our brand to new heights. Is that you? Join us and be a part of something exceptional.


  • We offer competitive salary, benefits, and a flexible work schedule
  • Complimentary club membership for you and your partner or BFF
  • Discount for on-site retail and cafe

This job description is intended to describe the general requirements for the position; it is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the company.

Alter is an equal opportunity employer.

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.


$65,000 - $85,000 per year