Account Takeover Fraud costs businesses nearly 7 Billion a year. We address the root cause. Our AI catches the scams that other vendors miss by visually examining millions of sites every day to detect online impersonation of your brand. Our solution finds credential theft (phishing), identity theft, payment data theft, personal information theft, and content re-publishing; and responds to mitigate the risk before your customers and your brand become victims. Our unique deception technology takes the fight back to the scammers. We stop them in their tracks by injecting realistic decoy data right into their attack sites. That breaks the scammers’ business model and helps to expose their real identities. Allure also provides best-in-class traditional responses via automated takedowns and blocklisting and a through our seasoned takedown team.

Key Responsibilities:

Field Marketing & Enterprise ABM Strategy

●     Field Events & Executive Programs: Lead the end-to-end strategy, logistics, budget, and execution for regional field events, executive roundtables (e.g., CISO dinners), user meetups. Own industry association relationships with security and fraud related organizations.

●     Account-Based Marketing (ABM): Build and deploy targeted field campaigns for top enterprise accounts across key verticals (Financial Services, Banking, Healthcare, Retail).

●     Territory Pipeline Acceleration: Partner directly with regional Account Executives to identify high-value accounts, driving field programs that accelerate active opportunities through the pipeline.

●     Vendor & Logistics Ownership: Oversee venue sourcing, vendor negotiation, promotional collateral, lead capture, and post-event nurture cadences.

 

Sales Enablement & Asset Creation

●     Sales Assets & Playbooks: Directly author and curate high-impact sales assets—including enterprise pitch decks, competitive battlecards (against legacy brand protection vendors), objection-handling guides, customer case studies, and ROI calculators.

●     Rep Onboarding & Skill Training: Design and execute structured onboarding modules and ongoing technical enablement for Account Executives and SDRs/BDRs to shorten time-to-value and time-to-first-deal.

●     Deal Strategy & Support: Work directly alongside AEs on enterprise opportunities, developing bespoke buyer presentations, competitive positioning strategies, and custom proposal collateral.

●     Enablement Tech & Methodology: Embed core sales methodologies (e.g., MEDDPICC, Challenger) into daily workflow and optimize enablement tools (e.g., Salesforce, Gong, Claude).

Cross-Functional Alignment & Performance Metrics

●     Demand Gen Integration: Align field activities directly with global Demand Generation initiatives to build cohesive, multi-touch campaign journeys.

●     ROI & Measurement: Establish clear metrics to track field campaign ROI, event-driven pipeline velocity, enablement content usage, rep ramp efficiency, and win-rate improvements.

Qualifications & Experience

●     Experience: 7–10+ years of progressive B2B marketing and sales enablement experience within Cybersecurity, SaaS, or enterprise risk software, with demonstrated success operating in a high-growth environment.

●     Individual Execution: Track record as a strong individual producer capable of managing major events and building enablement curriculum end-to-end.

●     Cybersecurity Domain Knowledge: Solid understanding of cybersecurity concepts—specifically digital risk protection (DRPS), brand protection, phishing defense, threat intelligence, and CISO/Fraud buyer personas.

●     Sales Alignment: Deep familiarity with enterprise B2B sales cycles and direct experience supporting sales reps on complex deals.

●     Communication & Facilitation: Outstanding writing, presentation, and facilitation skills; ability to translate complex technology (e.g., AI detection, decoy credentials) into crisp sales narratives.

Key Metrics & KPIs

●     Field-generated and field-influenced pipeline ($ amount and growth %)

●     Event ROI, cost-per-opportunity, and lead-to-opportunity conversion rates

●     Average sales cycle length reduction and win-rate improvements

●     Sales rep time-to-first-deal and onboarding ramp speed

●     Sales asset adoption rates across AEs and SDRs