Aggregate Insights LLC Product Marketing Analyst, Customer Research Remote · Full time Company website

Apply for Product Marketing Analyst, Customer Research

Founded in 2018 out of frustration with the status quo of untested hypotheses in GTM decision-making, Aggregate Insights was created to change how go-to-market strategies are built and updated as markets change. What started as a solo practice quickly became a thriving business focused on the competitive advantage a clear view of the playing field can create for our customers. Our team of expert qualitative researchers and vertical expert SMEs have one goal: To provide our customers with the market clarity they need to make the best decisions for their business.

Company Description

Aggregate Insights specializes in creating an accurate and actionable feedback loop between our customers and the markets they serve. To do this, we uncover all factors influencing buyer behavior, giving businesses the insights they need to take meaningful action to address weaknesses and optimize strengths across Product, Marketing, and Sales.

Role Description

This is a full-time remote role for a Product Marketing Analyst, Customer Research. Your role will focus on the strategic side of product marketing, designing, implementing, and analyzing win/loss and competitive intelligence programs for our customers to provide actionable insights that drive their product development and marketing strategies. You will also regularly review findings with the customer to strategize on the insights and implications of the research and take action to increase their sales win rates. 

Key Responsibilities:

Win/Loss Program Management:

• Develop and execute comprehensive win/loss analysis programs to gather and analyze feedback from customers and prospects.
• Collect qualitative and quantitative data through primary interviews and other feedback mechanisms.

Data Analysis and Reporting:

• Analyze win/loss data to identify trends, patterns, and insights that inform product development and marketing strategies.
• Prepare and present detailed reports on findings to stakeholders, including senior leadership and stakeholder teams. 

Market and Competitive Intelligence:

• Research and monitor market conditions, competitor activities, and industry trends using primary and secondary research to provide a contextual understanding of win/loss outcomes.
• Develop competitive analysis reports to support strategic decision-making.

Cross-Functional Collaboration:

• Work closely with our customers' product, sales, and marketing teams.
• Facilitate workshops and reviews to share findings and influence strategic initiatives. 

Program Optimization:

• Continuously assess and improve win/loss analysis methodologies to enhance data accuracy and relevance.
• Implement best practices for integrating win/loss insights into the product lifecycle and marketing programs.

Customer and Prospect Engagement:

• Engage with customers and prospects to gather feedback, understand their decision-making processes, and build relationships for future insights.
• Recognize areas for further customer engagement and propose new opportunities.
• Address any concerns or issues raised during the win/loss analysis process professionally.

Qualifications

• 3+ years of experience in marketing, sales, product, UX, or market research. A role with win/loss analysis experience is a plus.
• Expertise in Market Research and Research skills
• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
• Excellent communication and presentation skills, with the ability to convey complex information clearly to various audiences.
• Strong knowledge-seeking
• Minimum Bachelor's degree in Market Research, Marketing, Communications, or a related field. 
• Experience in B2B software. Experience specifically in Healthtech, Enterprise Software, Fintech, or a B2B SaaS vertical is a plus. 

Why Join Us:

• Innovative Environment: Be part of a team that values creativity and new ideas.
• Curiosity-Driven Environment: We thrive on curiosity and inquisitiveness. Here, we encourage you to question the status quo, explore new ideas, and delve into the 'why'. Your inquisitiveness will be valued and nurtured, driving your personal growth and our collective success.
• Dynamic Culture: Join a team that values creativity, diversity, and fresh perspectives. We foster a culture of mutual respect and inclusivity where your ideas are heard. 
• Room to Grow: We are a fast-growing company, and opportunities for greater responsibility and career growth continually present themselves to employees who show interest in and are ready for a new challenge.
• Flexible Work Environment: We have always been, and are committed to continuing to offer the flexibility of a remote work environment. We provide the tools and resources you need to be successful from anywhere and believe in fostering a work culture that promotes autonomy, trust, and collaboration. 

Must-have qualifications

• Bachelor's Degree

Preferred Qualifications

• Experience in sales or marketing