African Ancestry Inc. Senior Manager, Product Marketing Bethesda, MD · Remote · Full time

Apply for Senior Manager, Product Marketing

20 YEARS AND COUNTING African Ancestry is a company that helps expand the way Black people view themselves and the way they view Africa! Founded in 2003 by Dr. Rick Kittles and Gina Paige, African Ancestry is the world leader in tracing maternal and paternal lineages of African descent having helped more than 1,000,000 people re-connect with the roots of their family tree. With the industry’s largest and most comprehensive database of over 30,000 indigenous African DNA samples, African Ancestry determines specific countries and specific ethnic groups of origin with an unrivaled level of detail, accuracy and confidence. African Ancestry is committed to providing a unique service to the black community by working daily to improve the cultural, emotional, physical, spiritual and economic wellbeing of people across the African Diaspora.

The Director of Product Marketing is responsible for developing and directing all the marketing activities of our product line. They will perform product pricing, packaging, and positioning to our customers. They will also be responsible for product communications and campaign strategies, and the ultimate objective is to create demand for products and increase sales. 

If you have a strong passion for African Diaspora, this maybe the right journey for you. Our ideal candidate for this role is an individual who is a change agent and brand champion with exemplary marketing and leadership skills, and with proven experience in leading a brand marketing team in an e-commerce environment.  

 

What You Will Be Doing: 

• Managing the African Ancestry product line with responsibility for product development, pricing, planning and promotion; 
• Collaborating with our Operations, Customer Service and Science Teams to deliver excellence; 
• Forecasting revenue; 
• Managing the P&L; 
• Coordinating with Data Analytics using a data-driven approach to business analysis; 
• Leading the planning, creative development, and execution of impactful e-commerce campaigns (promotional and advertising); 
• Managing the general day-to-day marketing operations and the external marketing team (Technology, Email/SMS, PR, Content, etc.); 
• Establishing and monitoring performance against Key Performance Indicators; 
• Travel 10% - 15%, sometimes overnight;
• Performing other duties as assigned.  

Qualities You Should Have: 

• At least eight (8) years of experience in a brand marketing or related role; 
• Bachelor’s degree in marketing, PR, or a similar field preferred; 
• Strong background in brand marketing project management processes; 
• Experience in the following: e-commerce, sales, pricing, market research/analytics, and strategic planning; 
• Experience with leading a (remote) team, managing multiple projects simultaneously, and scaling digital campaigns; 
• Hands-on experience with marketing tools, including but not limited to Microsoft Office, Shopify, Klaviyo, Attentive, SEO, CRM, Website Optimization and CRO, and Google Analytics; 
• Fluency in marketing channel metrics and quantitative and qualitative consumer research; 
• Excellent written and verbal communication, resourcefulness, critical thinking and problem-solving skills.

 

Experience You Will Need: 

• At least 8 years of experience in a brand marketing or related role; 
• Bachelor’s degree in marketing, PR, or a similar field preferred.

Why You Should Apply: 

• To belong to a community of relentlessly dedicated team members driven by a passion for African Diaspora; 
• Exceptionally meaningful work (look no further than our product reviews!); 
• The opportunity to work with a growing company that is positioned to become a globally recognized brand in our field; 
• Significant opportunity to grow our business, while showcasing your talents and experience. 

Benefits Package: 

• Potential for remote/hybrid work schedule;  
• Paid time off (vacation, sick, holidays); 
• Medical/dental and vision insurances; 
• 401(k); 
• Bonus.