ACF, Inc
Houston Lead, City Brand & Retail Marketing - Nike Football & Baseball
Long Beach, CA
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Full time
Company website
The Mission: The Houston Nike Field Sports Lead is responsible for the growth and pulse of football and baseball in the city. This means you are charged with driving, developing and executing brand activation events, through authentic connection with one of the most vibrant sport communities in the country. You know the leagues, the players, the pros, the coaches, and the culture surrounding the game and you respect the work it takes to earn your place in it. As the Nike Field Sports Lead, you understand how these games live, who’s shaping them, where they’re going, and what truly matters. You build with athletes, teams, and communities to grow participation, strengthen programs, and move both sports forward across the city.
About ACF, Inc
We help brands bring the power of sport to every community, everywhere. From Strategy & Ideation to Live Events & Retail Experience, we build from the ground up. We don’t just study the culture, we help shape it from within. Together, we are A Creative Force. We are the Sport Authenticator Agency.
Description
What You’ll Do
- Champion the Player and Community Truth: You serve as a primary source of player and community insight. You uncover the “why” behind local behaviors and translate those truths into strategies that move the sport forward.
- Master the Marketplace: You inform and shape how the sport and Nike Brand shows up in the Houston marketplace, ensuring the energy of the community is reflected in key retail doors so product and storytelling feel like an authentic extension of local culture. You explore new opportunities and continuously calibrate the marketplace to unlock what is next.
- Elevate Youth and High School Connections: You stay closely connected to the next generation of athletes. You know the coaches and players putting in the work and find ways to elevate and inspire them.
- Elevate Women: You recognize the momentum and opportunity in women’s flag and softball and actively look for ways to support and uplift women athletes across youth, amateur, and professional levels.
- Honor the Legacy, Build the Future: You understand the history and influence of Houston’s football and baseball culture, from powerhouse programs to hometown teams, and look for ways to build on that legacy while creating new pathways forward.
- Collaborate: You move ideas from concept to execution by building strong partnerships across visual merchandising, brand, retail, and internal teams.
- Future-Proof Insights: You validate ideas against the lived reality of the city and the marketplace before they go to market.
Own the Ground Game
- People: You stay connected to the people who move football and baseball culture in Atlanta; teams, players, coaches, trainers, grassroots organizations, and community leaders. You understand how Houston’s history, influence, and unapologetic spirit have shaped it into one of the most important sport and cultural destinations in the country. You vet partnerships to ensure we work with those who carry real cultural weight and have a positive impact on the community.
- Places: You know where the game actually happens, from Friday night lights to summer tournaments, from stadiums to neighborhood fields. You identify the environments where these sports live and ensure our presence feels natural within them.
- Moments: You have a deep understanding of key moments across the NFL and MLB, high school competition, and grassroots play. You also look beyond the official calendar to identify local tournaments, training cycles, and community traditions that carry weight, creating experiences that bring people into the game.
- Community Pulse: You know the photographers, creators, and storytellers who capture football and baseball in Houston. You stay close to the voices shaping the conversation and understand what matters to the community.
Who You Are
- You have a deep respect for football and baseball and actively engage with the community.
- You know the local ecosystem: the leagues, players, coaches, and cultural voices shaping the game.
- You understand Houston’s neighborhoods and the cultures that define them.
- You move naturally across sport, culture, and community.
- You act as an authenticity filter by sharpening ideas to ensure they resonate with athletes, coaches, and the broader community.
Qualifications
- 5+ years of experience in sport or lifestyle brands across brand management, marketing, or retail
- Experience in event planning, production, and execution
- Deep understanding of the Houston market
- Proven ability to translate community insights into clear, impactful plans
- Experience collaborating with retail or sales teams
- Willingness to work the hours the sport requires, including evenings and weekends
Salary
$100,000 - $120,000 per year