Acclinate Inc. Email Marketing Manager Remote · Full time

As the Email Marketing Manager, you are a detail-oriented, hard-working problem solver with an optimistic attitude. As a member of our Marketing Team, you will broadly be responsible for multi-channel performance-based marketing. This is a strategic and executional role - we need someone who brings a wealth of domain expertise, gets the big picture, rolls up their sleeves, and manages campaigns. You will be responsible for developing and implementing the B2C communication strategy through email, SMS, and loyalty programs.

Description

Responsibilities

1.     Grow the email database and segment the customer base

2.     Define the ideal consumer profile and plan to collect data over time

3. Build and manage all automated email (and SMS/MMS) campaigns

and multi-channel workflows personalized or specifically targeted

by customer segment where possible

4. Gather 1st party data to aid segmentation

5. Manage loyalty program communications and signups into the

larger multi-channel workflows. 

6. Develop and execute impactful communication campaigns

informed by a test-and-learn approach, rigorous quantitative

analysis, insights from market research, and overarching business

goals.

7. Lead creative strategy and brief creative teams (both internal and

external) to develop and implement creatives for automated

campaigns

8. Build the project roadmap and communication calendar for the

email channel, launch and monitor direct response campaigns, and

assist with developing tracking and reporting infrastructure

9.     Develop a systematic A/B split testing process to maximize user

engagement and nurture customer acquisition

10. Collaborate with other channel owners to ensure consistent

messaging across all performance marketing mediums

11. Manage all agencies, internal and 3rd party resources 


Minimum Qualifications

 1. 5+ years of digital marketing strategy development, execution, and

optimization, in data-driven, customer-centric environments

2. 3+ years of hands-on experience in email marketing strategy,

execution, optimization, and reporting cycle.

3. Strong analytical skills with a passion for experimenting via split

tests.

4. Familiarity with using CRM and marketing automation tools (e.g.

Klavio, Segment, Optimizely, Salesforce Marketing Cloud).

Experience with email personalization.

5. Experience with SQL, audience segmentation and triggered emails.

6. Strong communication and presentation skills.

7. Excellent leadership skills with the confidence to lead, influence,

engage and partner with cross-functional partners to drive business

results.

8. Thrives in a fluid, fast-paced and results-oriented environment; able

to adapt to changing business needs and influence decision making

across all levels of the organization.

9. Bachelor’s degree in business, marketing or associated studies.


Preferred Qualifications

 1.     E-commerce experience is not required, but a BIG plus


Job Type: Full-time


Salary: Commensurate with experience*


*This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned to ensure workload coverage. Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their manager. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs and requirements of the job change.