Acclinate Inc. Content Marketing Manager Remote · Full time

To provide strategic direction for content marketing, facilitate ongoing content planning, manage day-to-day content creation, editing, and promotion, and report on the results of each content marketing initiative.

Description

Required Skills:

  • ¬†Empathy for our community and a desire to talk to them about their problems
  • Strong writing skills. You can synthesize insights and communicate the brand's point of view.¬†
  • A focus on execution and impact. You take responsibility for getting the job done and are always willing to roll up your sleeves to make it happen.
  • Ruthless prioritization. You can manage tradeoffs and make decisive calls without enough information.
  • We're looking for someone who can hit the ground running. Be prepared to share several examples of actual work you've accomplished and what you learned along the way.


Areas of Responsibility:

  • Build a scalable and repeatable content marketing strategy.
  • Manage the day-to-day execution of content marketing production, including copywriting and visual assets; this includes collateral, press releases, articles, blog posts, presentation abstracts, videos, case studies, social media, and marketing campaigns.
  • Write compelling short and long-form content to support potential users and customers through their user and buyer's journey from awareness through product marketing, sales enablement, and customer communications.
  • Constantly speak with our customers and prospects to become deeply acquainted with the audiences we are writing for and to be able to "write in the language of our customer."
  • Track, measure, analyze and communicate content marketing results.
  • Design, implement and manage a social media strategy to develop brand awareness, create a community, generate inbound traffic, and encourage product adoption.


Minimum Qualifications

  • 2+ years of marketing, communications, or related experience
  • Understanding of various social media platforms
  • A high degree of comfort managing multiple projects
  • Team player with excellent communication skills