_ Paid Search Coordinator Los Angeles, CA · Full time

Join the Bala team!


Bala is looking for a Paid Search Coordinator to join the Digital and Growth team! Reporting to the Head of Growth, this role will be integral to executing a media strategy across paid search platforms for a growing eCommerce brand. The ideal candidate will be ready to roll up their sleeves, experienced in various customer acquisition methods, and passionate about the brand and eager to learn about the Bala consumer. 


  • Create and execute paid search strategy across Google Ads and other relevant search platforms to support growth initiatives
  • Continually identify opportunities for keyword and campaign optimization to reach key audiences and further brand growth
  • Work with the Head of Growth to understand spend strategies and search performance metrics
  • Partner with internal teams to develop high-response assets and evaluate campaign success
  • Assess daily reports to derive actionable insights and share recommendations with stakeholders
  • Utilize hindsight reporting and test and learn strategies to consistently gain incremental improvements
  • Ensure deliverables and requests are completed on time and in the expected quality
  • Follow a data-first approach across all marketing decisions

Ideal Background

  • Bachelor’s degree in Marketing, Business, or related field
  • 1+ years of experience in paid search is required
  • Expert understanding of Google Ads required, Google Certification a plus
  • Hands-on keyboard working directly in ad platforms
  • Background supporting paid marketing for a brand and/or agency is preferred
  • Expert in Microsoft Excel with a strong attention to detail for accurate reporting
  • Familiar with key paid marketing concepts (CPA, ROAS, ROI, etc.) 
  • Demonstrates critical thinking to adapt to last minute changes based on ad performance
  • Natural doer, results-driven, and curious by nature
  • Ability to work independently in a flexible, fast-paced environment



Bala Perks + Benefits

  • Medical, Dental, and Vision Insurance 
  • 401k Options
  • Unlimited PTO Policy
  • Dog-friendly office
  • Fitness and wellness opportunities
  • Be a part of a creative, passionate team bringing inspiration to the fitness community

Bala is committed to creating a diverse environment and all qualified applicants will receive consideration for employment without regard to ancestry, race, creed, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.