8bitstudio / Anthem, Inc Paid Digital Specialist Hutchinson, MN · Full time

The Paid Digital Specialist should have a fundamental understanding of how paid digital media works and should have at least 1-2 years prior experience developing, implementing, and optimizing digital advertising campaigns across various platforms, including Facebook, LinkedIn, Instagram, and Google Ads. In addition to building and creating high impact digital campaigns, you will need to have a deep understanding of digital marketing strategies, data analysis, and the ability to drive targeted traffic and conversions. The Paid Digital Specialist will collaborate with cross-functional teams to ensure campaigns are aligned with overall marketing goals. Being able to meet tight deadlines and effectively manage multiple projects is a must for this position.



  • Develop comprehensive paid digital advertising strategies that align with overall marketing objectives.
  • Identify target audiences and create audience segments for different campaigns.
  • Select appropriate digital advertising channels (such as Google Ads, Facebook Ads, LinkedIn Ads, etc.) based on campaign goals.
  • Troubleshoot performance issues that may arise after a campaign is launched
  • Ensure projects are on track and client goals are being met
  • Take constructive feedback and direction from managers and teammates
  • Monitor campaign performance using analytics tools and platforms. (Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Ads.) 
  • Adjust campaigns based on performance data to improve results and achieve KPIs.


  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Must be curious with a strong desire to learn.
  • Fast learner and accepting of constructive criticism.
  • Excellent written and verbal communication skills.
  • Detail-oriented with the ability to manage multiple campaigns simultaneously.
  • Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
  • Self-starter with the ability to stay well-organized in a fast-paced, team environment
  • Ability to multi-task and juggle a variety of priorities at once.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

  • Sit for long periods of time
  • Use their hands to handle, control, or feel objects, tools, or controls (keyboard/ mouse)
  • Repeat the same movements
  • Ability to be in front of screen at least 6 or more hours
  • Expressing or exchanging ideas by means of the spoken word to impart oral information
  • The ability to hear, understand, and distinguish speech and/or other sounds
  • Clarity of vision at approximately 20 inches or less (i.e., working with small objects or reading small print), including use of computers
  • Ability to depict/focus on color, shapes, and movement on screen


This job description in no way states or implies that these are the only duties to be performed by the employee incumbent in this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed are the minimum levels of knowledge, skills, or abilities.