30 Lines Paid Media Team Lead Remote · Full time Company website

Apply for Paid Media Team Lead

30 Lines is a digital marketing agency built for the multifamily industry. We run the websites, search, advertising and lead nurturing behind hundreds of apartment communities across the country, and we have been doing it long enough to know the difference between marketing that looks good in a report and marketing that fills apartments.

We are a small, senior team. The work you own is yours, and there is no layer between you and the client outcome. We are fully remote and AI-forward: our tools are changing how the work gets done, and we want people who push on that.

At a glance

• Schedule: Full-time, salaried (exempt)
• Location: Remote. You must live and work in Florida, Kentucky, Michigan, Nebraska, Ohio, Rhode Island, South Carolina or Virginia.
• Pay: $55,000 to $65,000 per year, base salary
• Reports to: Director of Product Operations
• Sponsorship: We are unable to sponsor work visas for this role.

What you'll do

• Lead the team. Assign, prioritize and review the work of our PPC specialists as dated Asana tasks, set deadlines and capacity, coach and train, and run weekly team check-ins.
• Run onboarding. Own every new account and property launch: ad briefs, account setup and advertiser verification, campaign builds and negatives, QA and launch.
• Keep live accounts healthy. Own triage of daily conversion alerts and weekly account alerts so every issue is fixed or escalated, plus ongoing keyword, search term, match type, location and asset optimization.
• Protect client budgets. Run the monthly budget cycle (daily pacing, mid-month review, underspend reconciliation and month-end changes) so spend stays accurate to contract.
• Own quality and compliance. Review builds and changes before they go live, and own ad policy, verification and appeals, Fair Housing wording and FTC pricing rules, escalating to Google when needed.
• Keep tracking accurate. Partner with our analytics team on conversion actions, UTMs, final URLs and call tracking so every lead is counted.
• Drive paid media strategy. Decide what our paid search, paid social, video and Performance Max services include and what we improve next, and turn repeat work into templates, automation and documentation that let the service scale.
• Prove results. Report on cost per lead, lead quality, tours and leases, and give account managers clear answers on budgets and campaign asks.
• Roll up your sleeves. Step into hands-on work as overflow, about 20% of your time at most: builds in live accounts, ad copy and asset updates, and support ticket fixes.
• Protect client data. Keep least-privilege access to client ad platforms and analytics properties for yourself and the team, and complete assigned SOC 2 tasks.

What you'll bring

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience
• 1 to 3 years of hands-on Google Ads experience (Search and Performance Max), including conversion tracking and budget pacing
• Experience leading PPC projects or directing the work of other team members
• Managing many accounts or locations at once, not a single account
• Knowledge of Fair Housing advertising requirements, required within 90 days of hire

Nice to have

• Multifamily, property management or real estate marketing experience
• Agency or multi-client experience
• Meta Ads and Microsoft Ads
• GA4, Google Tag Manager and call tracking tools such as WhatConverts
• Google Ads policy appeals and advertiser verification
• Google Ads manager account structure, scripts and automated alerts
• AI tools for pacing, anomaly detection and reporting
• Leading remote or contractor teams across time zones
• Asana or a similar project management tool
• SOC 2 or a similar compliance program

How we work

Time tracking in Everhour is required for our production and development teams. It is how we plan capacity, price work and staff the roadmap.

Benefits and perks

• Medical, dental and vision coverage, including an HSA-eligible high-deductible option
• Employer-paid life, AD&D and short-term disability
• No-cost telehealth and care advocacy for you and your family
• Employee assistance program plus wellness and cost-savings rewards
• 401(k) with company match, eligible after three months
• Paid time off, company holidays and paid sick time
• Parental, family, bereavement and military leave
• Fully remote in eligible states, with real flexibility in how you structure your day
• Room to grow: we promote from within and back it with real ownership

Equal opportunity

30 Lines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, age, disability, genetic information, veteran or military status, citizenship status or any other status protected by applicable federal, state or local law.

If you need a reasonable accommodation to apply, contact us at [email protected].

30 Lines participates in E-Verify to confirm employment eligibility for newly hired employees. Learn more in the notices below.

Applicant notices

• EEOC: Know Your Rights
• Employee Polygraph Protection Act (EPPA)
• E-Verify Participation Notice (English/Spanish)
• Right to Work Notice (English/Spanish)