30 Lines Digital Marketing Account Manager Remote · Full time Company website

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About 30 Lines 30 Lines is a digital marketing agency built for the multifamily industry. We run the websites, search, advertising, and lead nurturing behind hundreds of apartment communities across the country, and we have been doing it long enough to know the difference between marketing that looks good in a report and marketing that fills apartments. We are a small, senior team. The work you own is genuinely yours, the person who builds something decides how it runs, and there is no layer between you and the client outcome. We are fully remote and distributed across the country, and we care more about the quality of the thinking than where or when it happens. We are also an AI-forward company. Our tools are changing how the work gets done, and we would rather hire people who want to push on that than people who need convincing.

Position Summary

The Digital Marketing Account Manager owns a book of client accounts and is accountable for what those clients get from their investment in 30 Lines. This is a coach and advocate role. You build the relationship, you read the performance data, and you bring the recommendation before the client has to ask for it.

As of August 2026, 30 Lines serves more than 150 client organizations, ranging from a single community to portfolios of ninety-plus properties. Services span websites and RentPress, paid search, SEO, lease nurturing, email, and accessibility tooling. The Account Manager is the single point of accountability across all of them, which means the work is as much about seeing the pattern across a portfolio as it is about any one community.

This is a client-facing ownership role. You are the client's advocate inside 30 Lines and the strategist in front of the client. Success is measured on retention, account growth, and whether clients feel we saw the problem first and presented solutions to meet their goals.

Key Responsibilities

Client Relationship & Retention

• Own the relationship for an assigned book of client organizations and properties. Serve as the primary contact for regional managers, marketing directors, and ownership.
• Establish and document what success looks like for every service at onboarding, then hold every conversation against it.
• Run a consistent communication cadence. A monthly reporting touch for every client, regular check-ins, and quarterly business reviews for portfolio accounts.
• Throw the punch before the client does. Come to every meeting with a diagnosis and a specific recommendation, not a data dump.
• Serve as the first escalation point when something breaks. Own the response, coordinate the fix, and close the loop with the client.
• Keep the CRM current with contacts, goals, meeting notes, and open items so any teammate can pick up the account cold.
• Keep an honest account health rating on every account in the book and raise the ones trending down before they become renewal conversations.

Performance & Insight

• Review account performance on a set cadence and turn it into insight. What did the client buy, how did it perform, what are we recommending next.
• Read across channels. Website, paid search, SEO, lease nurturing, and email are one funnel to the client, not five separate reports.
• Use benchmarks to answer "how are we doing" with real context. Industry, 30 Lines portfolio, and the property's own history.
• Connect marketing performance to leasing outcomes. Leads, cost per lead, tours, leases, and occupancy, not impressions.
• Work the monitoring and alert queue daily so we find tracking, website, and campaign problems before the client does.
• Deliver reporting and insight on time, every month, for every account in the book.
• Use the AI-assisted toolkit as a default part of how you work the book, and flag the manual steps in your week that should be automated instead of documented.

Campaign & Budget Stewardship

• Own the monthly advertising budget cycle for your book. Confirm recommendations, hit the cutoff, and verify that what is live matches what is contracted.
• Flag pacing and performance issues early and coordinate the fix with the PPC and SEO product teams.
• Verify that what we sold is what we deliver and that what we deliver is what we bill.
• Uphold Fair Housing and FTC pricing standards in every piece of client-facing copy and advertising you approve.

Security & Data Protection

• Protect client data in everything you touch. Analytics access, ad accounts, CRM records, and reporting all carry information we are accountable for.
• Keep credentials and client data out of tickets, documents, and chat. Use the approved secret handling path.
• Support SOC 2 evidence and control requirements for client-facing processes, and complete assigned compliance tasks on time.
• Raise security and privacy risks early. A quiet risk is a bigger one.

Onboarding & Cross-Functional Delivery

• Partner with Onboarding and the project management team through new client and new property launches. Check in weekly until the work is live.
• Translate client requests into clearly scoped work for the production teams. Protect the client experience and the team's capacity at the same time.
• Bring client insight, market intelligence, and recurring friction back to Product, Sales, and Leadership. You see the market before the roadmap does.
• Give the team the context behind the ask so recommendations land right the first time.

Growth & Expansion

• Identify expansion opportunities inside your book. New properties, additional services, and new regions.
• Partner with Sales and Revenue Operations on proposals, renewals, and pricing conversations.
• Earn referrals by being the reason a client recommends us to a peer.
• Take on additional projects and responsibilities as needed to support the growth of the company.

90-Day Priorities

The first 90 days are about inheriting the book cleanly, getting command of the tools, and earning the right to make recommendations.

01 Know the book

Meet every client in the assigned book. Document goals and success criteria for each service. Confirm contacts and the meeting cadence in the CRM and set an honest health rating on every account. Some of this book has been covered rather than owned, so expect to reintroduce 30 Lines to clients who have not had a consistent point of contact.

02 Get fluent in the stack

Reach working command of the 30 Lines toolkit, Google Ads and GA4, the alert and monitoring queue, and the monthly budget cycle. Deliver a full monthly reporting round independently and on time.

03 Bring the first recommendations

Deliver a documented point of view on every account. What is working, what is not, and what we propose next. Surface at least one expansion opportunity per client organization and one process gap worth fixing for the team.

What You Will Bring

• 4+ years in account management, client success or digital marketing with direct client ownership
• Experience managing multi-account or multi-location portfolios, not single-account work
• Working fluency across websites, paid search, SEO and email, explained without jargon
• Comfort with data. You spot the anomaly and form a recommendation from it
• Client-ready writing that is short, clear and specific
• Bias for action. You make the call with incomplete information and own the outcome

Nice to Have

• Multifamily, property management or real estate marketing experience
• Digital marketing agency experience
• Hands-on with Google Ads, GA4, Search Console and Tag Manager
• Familiarity with Yardi, Entrata, RealPage, AppFolio and RentCafe
• Fair Housing advertising knowledge
• Demonstrated use of AI tooling to change how you work

Benefits

• Medical, dental and vision coverage, including an HSA-eligible high-deductible option
• Employer-paid life, AD&D and short-term disability
• 401(k) with company match, eligible after three months
• No-cost telehealth and care advocacy for you and your family
• Employee assistance program and Headspace for mental health support
• Paid time off, company holidays and paid sick time
• Parental, family, bereavement and military leave
• Fully remote, with real flexibility in how you structure your day

Equal Opportunity 30 Lines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 30 Lines is an E-Verify employer.