Give Merit was Founded in 2011 and is the nonprofit arm of a cause-based fashion brand, Merit. The organization has worked intensively with Detroit high school students from the Jalen Rose Leadership Academy (JRLA) through its FATE program. This eight-year cohort-based program provides innovative programming blending project-based learning, character development, career introduction, and mentorship into a co-curricular experience that emphasizes the value of education and the role it plays in providing access to achieving long-term career and personal goals. Students begin the program in the 9th grade and participate through their college graduation. One hundred percent of FATE students have graduated from high school and received acceptances to colleges/universities! Currently, approximately 150 youth are served by Give Merit's FATE HS and Alumni programs and Give Merit has awarded over $200,000 in scholarship funds.